Welcome Toyota Agya and Daihatsu Ayla!

Astra International, Toyota and Daihatsu, launch their Low Cost Green Car product in Jakarta, Indonesia, 19 September 2012

Drivingsoul, Jakarta – “Pride for Indonesia”, to be the theme of the introduction of the collaboration product between Astra International, Toyota Motor Corporation and Daihatsu Motor Company. This is, Astra Toyota Agya and Astra Daihatsu Ayla, a low-cost and green concept car, 5-passenger capacity, 3-cylinder 1,0 litre engine and is expected to cost less than Rp 100 million. This compact car will perform at IIMS 2012 tomorrow.

So what makes it a pride for Indonesia? Prijono Sugiarto, President Director of PT. Astra International Tbk., said: “The car was designed by Indonesian son, namely Mark Wijaya. Car’s local content also has reached 84% more, “said Prijono.
The name, Agya and Ayla, was taken from Sanskrit which means Fast and Light. Agya and Ayla is also mentioned is the answer for people who want a comfortable car at an affordable price. “Right now the middle class in Indonesia has reached 45 million people and by 2030 will be reaching to 93 million people. The problem of the low car ownership is the price is not affordable right now, ” Prijono added.

Astra Daihatsu Ayla

Unfortunately, Toyota and Daihatsu have not been able to officially launch to the public before the LCGC of government regulation was decided. “Making regulation is not easy and takes time. Pak Sudirman (chairman of Daihatsu) has urged me to immediately publish the regulations, “said MS Hidayat, Minister of Industry who also witnessed the presence of Agya and Ayla.

But MS Hidayat ensure regulation of LCGC will soon be published in the not distant future, as the product of the Astra,Toyota and Daihatsu are ready. “Regulations will be issued in the near future.” Said Hidayat. If the regulation is published, Astra, Daihatsu and Toyota probably only need 2-3 months to produce in bulk.

Astra Toyota Agya

“We expect the selling price is around USD10.000 or about Rp 90 million,” said MS Hidayat. Astra Toyota Agya and Astra Daihatsu Ayla will be manufactured at the PT. Astra Daihatsu Motor (ADM) new factory in the industrial Suryacipta, East Karawang. Production capacity could reach 100,000 units per year in full capacity.


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